Many parents have encountered such a headache: children go out to eat, the children do not like the restaurant environment, and even shouting with trouble. However, some restaurants find business opportunities and operate a variety of children's themed restaurants for children's entertainment. These restaurants take an animated theme style, which allows children to eat while saving parents a lot of time eating Heart, and even attracted a lot of young parents to patronize.

     At present, such restaurants have appeared in many cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Xi'an, Changsha and Chongqing and have aroused the interest of a large number of consumers. However, in the opinion of the industry, although children's themed restaurants are likely to become "new heights" in the catering industry in the future, from the current situation, the theme of domestic children's restaurants is still in the development and cultivation stage. In terms of food design, dining environment, Management and other aspects of foreign than there is a greater distance, there is also a greater room for innovation.

Children's themed restaurants not only attract children
Children's theme restaurant originated in foreign countries, especially in Japan and South Korea. For example, Ginza Alice in Wonderland in Tokyo Japan Wonderland restaurant, mainly to fantasy fairy tale style, the use of forests, books, illustrations reproduce fairy tale fairyland, so that customers into the restaurant is like Alice into Wonderland general. In the restaurant, various rooms are set up according to different stories. Each room is designed with imaginative design and daring conception to attract the attention of a family. The waiters are all dressed in Alice's clothes to serve the coming guests. Restaurant popularity is high, according to statistics, the restaurant daily average traffic in 300-400 people. The Korean clothing group's Teenie Weenie cross-border derivative of the Winnie the Pooh theme museum, has also been from Korea to overseas. Since the brand entered China in April 2014, its first store was located at Golden Eagle International Center, Nanjing Xinjiekou, and then entered the Hangzhou Department Store. At present, it has branches in Hangzhou, Nanjing, Chongqing, Shanghai, Wuhan, Chengdu and Kunming. Experience the style of decoration and the theme of fitting Pooh Bear, take the more refined and lovely style, mainly to provide all kinds of drinks, such as Bear pull the coffee, as well as a variety of delicious cake dessert, in addition there are lovely style bear cubs, portable Cups, notebooks, pillows and other peripheral products for sale. According to statistics, at present, its daily average passenger flow is 200-250.

    According to the data collected by Winner Network in 2016, there are 45 children's themed restaurants in China, such as Chinchilla Coffee in Shanghai, the theme park in the Pirate Paradise, Charlie Brown Coffee, the Teddy Bear theme restaurant in Wuhan, Brunei Restaurant Chengdu, Guangzhou Hui Leite nutrition theme restaurant, Chiba Ye original animation theme restaurants. Among them, Chiba Ye original animation theme restaurant was opened in Guangzhou Yue Fu Square, 4th Floor, the same floor are selling animation peripheral products shop. The restaurant walls are affixed with animated pictorial, the door also dressed in the maid outfit waiter Showmanship. The front of the checkout counter placed a lot of animation models above, so that children can recognize a glance. The restaurant has deck and common seat, the restaurant inside with animation, and even the tables, columns and meals are related to animation. Meals include fruit salad, spaghetti, chicken rice, mushroom soup, etc., and there are several ad hoc animation packages. In addition, the restaurant will occasionally hold anime-related activities.
Insiders pointed out that from the current opening of these restaurants can be seen in the follow-up to the development of children's themed restaurants have been increasingly expanded from children to the broader theme of animation, fairy tales and entertainment, but also to attract more young people (Mostly animation fans) to become the main customer.

Although the concern is actually hidden hidden worries

    Although children's themed restaurants can easily attract the attention of customers by virtue of their original theme, interesting environment and ingenious marketing tactics from the very beginning, it is not easy to operate in the long run rather than the average restaurant.

For example, a Guangzhou hotel has now closed its children's themed restaurants have been guests on the Internet broke the "milk dispute", users said to be a waiter spilled milk tea splashed together. In addition, it also encountered a series of problems such as the compulsory minimum consumption. Afterwards, the customer posed a message on the Weibo, which triggered a storm.

    While reviewing the customer reviews of some children's themed restaurants on the website of the public review website, many restaurants also found their appreciation was limited to their environmental arrangement and event planning, while the meal itself did not give the impression that many people said "This is not directed at eating this restaurant."

    In the eyes of industry insiders, this situation has in fact hidden hidden worries. Practitioners with traditional restaurants puzzled: "The restaurant is essentially a place to eat, your meal is not tasty, just to keep the fun of the guests? Meal to eat every day, three meals a day, while playing It is only a temporary matter. "

Significant future potential for innovation and development

    However, from a foreign experience, a truly well-established children's theme restaurant actually has a lot of room for development. According to a study released by WinnersNet, children's theme restaurants in China can also develop in more innovative ways. Scene, fashion, personality, culture, interaction, scene and customization services will be potential.

    To do the scene, we must make efforts from the decoration design, multi-purpose animals, fairy tales and other elements to create or fantastic or realistic scenes. Playing fashion, it requires the restaurant to cater to the needs of the fashion crowd, especially children, such as the selection of today's popular cartoon and so on. Play personality, is to highlight the restaurant distinctive and imaginative, such as now appeared in some movie themed restaurants. Play culture, is to be clever combination of food and culture, art, such as restaurants have now started holding a variety of art salon, poly off effect immediate. Play interactive games, we must highlight the entertainment program to create, whether it is decorative game design, or the normal setting of children's games, such as McDonald's introduced the concept of the future concept of wisdom restaurant has been included in many interactive games. As for the custom service space is even greater, with diet nutrition, food design and other aspects of the shape are worth the effort, these are likely to become the future of children's themed restaurants common business practices.

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